This year marks a very special chapter in our journey 50 years of brewing. We’ve been proud to brew a beer that brings people together  in Indonesia and beyond. 

To celebrate this golden milestone, we proudly introduce the 50th Anniversary Limited Edition Can wrapped in gold and filled with meaning. It’s more than just a new look. It’s a symbol of everything we’ve built together since 1975: Dedication and Celebration. 

From relaxed nights with friends to big life celebrations, Bali Hai has always been there not just as a beer, but as part of the story. This special can is our way of saying thank you for growing with us, laughing with us, and raising your glass with us through the years. 

“We started with one mission: to brew a beer that Indonesians could be proud of.
Five decades later, that same spirit continues to guide everything we do.” 

Brew to Celebrate isn’t just our campaign. It’s an invitation.
To celebrate where we’ve been. To enjoy where we are.
And to get excited about where we’re going — together. 

So here’s to the memories we’ve made and the moments still to come.
One sip for every story. One raised glass for the next 50 years.